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One of the important advantages of ecommerce is the fact it enables a business to get to more prospective buyers and marketplaces. The growth potential is enormous. Having a great online business site permits businesses to attain multiple marketplace segments and provide a 24 hour customer support product. This can not be achieved which has a brick-and-mortar retailer. However , by purchasing an ecommerce website, a business can gradually increase its gross income and meet customer needs.